All content should map to a strategic plan. If you don’t already have one, I can work with you to create a simple, actionable plan to help you choose a destination and route to get there, as well as activities to help you get the most out of your journey. This initial work can save time and money in the long run and improve results.
What’s the difference? Copywriting is crafted to sell or promote something, whereas content writing is all about adding value for your readers so they’ll want to engage with your brand. The two work together and sometimes overlap. Writing with a specific goal in mind makes it easier to measure its effectiveness. I can help you choose the right key performance indicators (KPIs) to support continuous improvement.
Perhaps an employee has gone on leave, or your business is in a rapid-growth phase. I can take a project off your plate or step in temporarily to manage a project, event, or team. I tend to prefer an agile approach to project management but can follow the methodology that works best for you to manage the specific projects at hand.
Articles (ghostwritten for publications, websites, blogs, newsletters)
Customer stories (a.k.a. case studies)
Scripts (for podcasts, short videos, speeches)
Social media posts
White papers (an authoritative guide that presents a problem and proposed solution, typically to promote a particular methodology)